On Saturday, November 27, the 7th edition of Personal Branding Lab Day took place. This year, the central motto of the event was “The other side of the personal brand”. Last week I presented the post about my presentation at the event.
Today I want to share with you 10 IDEAS THAT I HAVE FOUND VERY INTERESTING AND THAT IN SOME WAY, HAVE RESONATED WITH ME.
- “Discipline beats attitude“ by Andrés Pérez Ortega. The great Andrés was referring to the fact that, to develop a powerful personal brand, discipline is essential. You will not always have the necessary attitude. The key is to act in a disciplined way. As Rafa Nadal says, “the key is to train hard … even if you don’t feel like it.”
- “Personal branding is like a startup” by Jordi Collell. Jordi compared personal branding with a startup. As a project that is always being built, which must adapt to a terribly changing environment. That a minimum viable option should be launched and from here on perfecting it.
- “Talent is senior” by Celia Hil. I’ve always been a great advocate for senior talent. It hurts me a lot how most companies mistreat senior talent. It seems to me a very serious mistake that we cannot afford. And in this sense, the work that Celia does in dignifying and promoting senior talent seems incredible to me.
- “There is no personal brand without monetizing“ by Fabián González. I love this quote from Fabian. It gives me the feeling that many people when they think of personal branding they think about awareness, visibility … in getting good metrics on social networks. And I’m not saying that these issues are not important, but really, the ultimate goal of any personal brand should be to value and monetize the brand.
- “To develop a powerful personal brand, you must develop your digital skills and create community“ by Eva Collado Durán. Totally agree. In addition, Eva is a clear example of a true expert in digital skills and in creating community. In a changing and increasingly digital world, you must develop your digital skills well. In addition, little by little you must create your community, investing time and being generous in sharing and helping those who are part of your “tribe”.
- “We need more personal branding” – by Arancha Ruiz. Arancha made a clear defense of the profession of a personal branding consultant. She stated that consultants play an important role in the economy. That add value by empowering many professionals so that they can prosper, so that they find their way again after a process of professional reinvention.
- “The difference is beautiful” – by Juan Martínez de Salinas. Juan spoke about the importance of discovering what differentiates us, what makes us unique in order to value it, differentiate ourselves from others and leave our essence.
- “Personal branding is based on solving problems” by Rubén Montesinos. He indicated Rubén – and I cannot agree more – that personal branding begins by clearly defining what problem you can solve as a professional (or in a positive version, what challenge you want to help achieve).
- “Reading… and writing enhance your personal brand” by Neus Arqués. Neus made a great defense of reading. If you want to be an expert in your sector of activity, if you want to be a reputed professional you must read, read a lot and be up to date with your sector of activity. And he also encouraged professionals to bet on writing. For putting their ideas, their opinions … in a book. Neus affirms that the publication of a book can place your personal brand on another level.
- “Self-knowledge is the starting point of any personal branding process“ by Jane del Tronco. Totally agree. You cannot build any solid and coherent personal branding project without good self-awareness. Jane says that discovering your true interests, your motivations, your values … is essential. And with this self-knowledge, then you have to define objectives, define the strategy and value proposition and communicate them effectively.
These are 10 ideas that resonated with me. Do not miss these 10 ideas and many more by watching the Personal Branding Lab Day. I am sure you will love it.
And thanks to all the speakers and especially the excellent organization, especially Guillem Recolons, Alicia Ro and Nilton Navarro. Incredible this 7th edition of the congress. Congratulations to all of you who have made it possible.