I recently had the pleasure of participating in the 8th edition of the Personal Branding Lab Day, the day of the personal brand. An event that has established itself as the great benchmark for personal branding in the Latin language. Masterfully organized by 2 cracks like Guillem Recolons and Nilton Navarro. In this edition, the central theme was VISIBILITY. The objective was to discuss the main challenges on visibility, how to help people to be more visible, to efficiently communicate their value proposition.
In my participation, we had a talk on the subject with Guillem. You can see it (in Spanish) through this link. Focusing on THE CHALLENGE OF VISIBILITY, I SHARED 3 REFLECTIONS on it:
- EVOLUTION IS BETTER THAN REVOLUTION: for me, one of my maxims, not only for the visibility of your brand, but for most of the challenges in your life. I said that it is better to evolve the visibility of your brand. Make changes little by little. If you have a rather passive profile on a social network with little activity and suddenly you start posting a lot and sharing a lot of information, you can raise alarms in the company where you work. Or send a message to your audience that something has changed in your life (you’ve been fired, you’re considering a professional change, you’re desperate to get clients). Instead of making a revolution, bet more on evolution. In this sense, progressive challenges tend to be more sustainable and achieve better results in the medium and long term. So, my first recommendation to manage the visibility of your personal brand is that you evolve, little or little. Introduce improvements, gradually increase the frequencies of your communications and progressively evolve. The visibility of your personal brand is more similar to a marathon than to a 100-meter race.
- SOMETIMES REDUCING YOUR VISIBILITY CAN BENEFIT YOU. Even though the central objective of the congress was to help people to improve their visibility, I wanted to contribute another point of view. For some people, reducing their visibility can be a very interesting option. Bet more on quality than quantity. In short, be more selective. Within this idea, you can review the social networks in which you are present downwards, focus more on some specific topics on which you want to position yourself. Sometimes, communicating a lot can position you as a person who spends much more time communicating than working in their profession. Also, if you communicate a lot, you can disposition yourself or make more mistakes. You can give too much information to your competition. Above all, for people who have had high levels of visibility for a long time and have a certain prestige and reputation, being more selective and opting for less visibility but higher quality can be a very beneficial option.
- YOUR VISIBILITY STRATEGY MUST BE PERSONALIZED. One of the most frequent mistakes in terms of visibility management is wanting to imitate what others do. Serious mistake. Visibility (like almost everything in personal brand management) must be highly personalized. Just because others have a blog, a presence on specific social networks, or wherever, does not mean that you should do the same. For some, for example, speaking in public can be a great idea to boost their personal brand, while for other people, it is better that they never speak in public. In personal branding processes, you have to carry out a good self-analysis to discover your talents, motivations, and values. And then design your visibility strategy accordingly. Don’t imitate others. Choose the channels and platforms that best suit you.
Well, you already have 3 ideas to manage the visibility of your personal brand. Bet on your evolution more than on a revolution. Think about whether it makes sense to be more selective and bet more on quality than quantity. And also follow your own visibility strategy; do not copy what others do, and be consistent with your talents, motivations, and values.
