Context matters

Share:
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Think well about how your performance is, where you “act”, what is your personal image, what your website says about you, or your profile on social networks, or your business cards. Context matters because the one you choose can enhance (or ruin) your personal brand.
Context matter’s

The first time I heard that context matters was with the teacher and friend Lluis Martínez – Ribes. It was in one of his great marketing classes at ESADE (more than 20 years ago). He was talking about the enormous importance of context in the field of marketing. It was undoubtedly one of the most decisive variables in marketing management. An aspect to take into account for any executive. Lluís commented, for example, what a glass of water was worth. In many bars it is usually free if you ask for it to accompany a coffee. But in another context, for example in the middle of the desert, the same glass of water can have a very high value. Same product, same characteristics… everything the same except the context. And this “little difference” makes a “big difference”. In marketing, context matters.

And on personal branding issues, context also plays a really relevant role. To explain it, I am going to rely on a social experiment that was carried out for the first time in 2007. The experiment was organized by the newspaper The Washington Post and had the violinist Joshua Bell as the protagonist. The virtuoso violinist played for 43 minutes in the Washington subway. He was incognito, dressed in jeans, a long-sleeved shirt and a cap. It was accompanied by a Stradivarius violin valued at € 3.5 million.

During his performance he managed to complete a repertoire of 6 melodies by classical composers. 1,097 people passed near the artist during his performance of which only 27 decided to contribute financially; only 7 stopped to listen carefully to the music and only one person realized that it was the well-known violinist. Joshua Bell raised $32 and 17 cents in the 43 minutes of his performance (later donated to charity).

Serve this well-known and ingenious example to reelevate the importance of context in the development of your personal branding. You can be one of the best violinists in the world, you can use one of the best violins … but if you don’t act in the right context, it will be of little use.

So think carefully about how is your staging, where you “act”, what is your personal image, what your website says about you, or your profile on social networks, or your business cards. Analyze and define your context well. Because the context you choose can enhance (or ruin) your personal brand.

As the British anthropologist Gregory Bateson said, “Without context, words and actions have no meaning.”

.

Xavi Roca

I am Talentist, I help organizations, managers and professionals to achieve high performance through enhancing their leadership and personal brand. I am passionate about leadership, high performance team management and Personal Branding, and I have dedicated my professional career to helping companies and professionals develop and enhance their talents and strengths to achieve their maximum development and performance.

Don't miss anything

Subscribe

No spam, only notifications about new posts.

We inform you that the personal data you provide by filling out this form will be treated in accordance with the current Data Protection Regulations (LOPD and RGPD) and managed by Xavi Roca Consulting SL as responsible for www.xaviroca.com. The purpose of collecting and processing this data is to send our publications, product and / or service promotions and exclusive resources for subscribers. The legitimation is done through your express consent. We inform you that your data will be located on the servers of (MAILERLITE), email marketing provider located in the US and hosted by the EU Privacy Shield. You can exercise your rights of access, rectification, limitation, portability or deletion at mail@xaviroca.com indicating in the subject UNSUBSCRIBE. For more information, see now Privacy Statement.

Buscar en este blog
Últimos Posts
¿Qué te interesa más?
On Key
Posts Relacionados
Context matter’s

Context matters

Think well about how your performance is, where you “act”, what is your personal image, what your website says about you, or your profile on social networks, or your business cards. Context matters because the one you choose can enhance (or ruin) your personal brand.

Repeat until satiety

Repeat, repeat and repeat

It is impossible to achieve a good personal brand if you are not able to repeat your messages repeatedly. And messages and actions must follow the same strategic line, they must be coherent and consistent in their repetition.

How to find a job

How to find a job

It is very possible that when you read this post, you are looking for a job, either because you have been fired, because you think they are going to do it shortly or simply because you want a professional change. In any case, finding job in such a complex environment is not an easy challenge.

Parkinson's law

Parkinson’s Law

Do you know Parkinson’s Law? In today’s post I will explain what it consists of, for me an important law not only for personal development and productivity but also for team management.