You will discover your talents, knowledge, motivations, strengths, values, skills, passions and skills
You will define your vision, mission, business model, objectives, competitive advantage, differentiation and specialization
You will specify your message and learn to develop offline and online communication actions, to give visibility to your personal brand
Why do you need this book
"Make them prefer you"
"Achieving notoriety for your personal brand is very important and knowing how to give it the appropriate meaning is much more important."
"Standing out is not a luxury, it is a necessity"
"In an increasingly numerous and global world, standing out is not a luxury, it is a necessity"
"It is a book that guides, teaches and accompanies"
"Stand out from Xavi Roca will be an invaluable help when it comes to moving around in a world as complex and competitive as that of personal branding"
Opinions of our readers
One of the best personal branding books that you can read. It hooks you from the beginning and you learn many things for personal improvement.
Borja de Bufalá
Through various tools "Stand out"" guides you in your personal branding process. It stands out for the simplicity with which it knows how to convey what personal branding is, what steps to take to get going, how to design your strategy and define your identity message, it is a reference book on personal branding
This book shows you the way to become a professional who leaves an indelible mark on the minds of those you come across in your work life. And it is conceived as a practical manual so that you can define your personal branding, while knowing how to communicate it among the clients that are part of your niche and finally validate it in the market.
A simple, clear and useful book, with a methodology to manage the personal brand, without a doubt it helped me a lot in the beginning of my career and I always have it at hand. Highly recommended.
I am reading and rereading your wonderful book "Stand Out: Successfully develop your personal brand" and I congratulate you and thank you for creating this book, I love its clarity and precision. It's fabulous
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