“Stand out; successfully develop your personal brand

A book to discover who you are and how to add value to others

A useful methodology to succeed in managing your personal brand

An essential tool to set yourself apart and be successful

Know the Stand out methodology

and manage your personal brand in 3 phases


You will discover your talents, knowledge, motivations, strengths, values, skills, passions and skills


You will define your vision, mission, business model, objectives, competitive advantage, differentiation and specialization


You will specify your message and learn to develop offline and online communication actions, to give visibility to your personal brand

Why do you need this book

"Make them prefer you"​

"Achieving notoriety for your personal brand is very important and knowing how to give it the appropriate meaning is much more important."

"Standing out is not a luxury, it is a necessity"

"In an increasingly numerous and global world, standing out is not a luxury, it is a necessity"

"It is a book that guides, teaches and accompanies"

"Stand out from Xavi Roca will be an invaluable help when it comes to moving around in a world as complex and competitive as that of personal branding"

Opinions of our readers

Joan Clotet
Joan Clotet@JoanClotet
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Didáctico e inspirador @xaviroca1 en #desmárcate #personalbranding Un libro para conocerse y proyectarse mejor
Mari Carmen Martin Muñoz
Mari Carmen Martin Muñoz@maricarmenmar
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Aprendiendo con el maestro de la #marcapersonal @xaviroca1 #desmarcate.
Instituto Torre Vicens
Instituto Torre Vicens@TorreVicens
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#DESMARCATE, no es un manual más sobre #marcapersonal, es una herramienta básica de conocimiento y gestión
Mónica Areverc
Mónica Areverc@MonicaAreverc
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Gracias @xaviroca1 por #Desmárcate! Se ha convertido en mi libro de cabecera, mi guía de marca personal. Claro, preciso, inspirador! Una joya

Quiero comprar el libro

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Sobre el autor

Xavi Roca

Talentista, consultor, mentor, escritor y conferenciante
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