Never eat alone

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
In this post we explain the importance of networking and taking action in the correct management of your contacts to reinforce your personal brand, not only with digital tools, also as a contact sport.
Never eat alone

“Never eat alone” is the title of the most recognized book worldwide on networking issues. The book was written in 2005 by Keith Ferrazzi, an American consultant, entrepreneur, and writer specializing in personal development in the business world. In addition, the book in question has led the sales list in the Wall Street Journal and, above all, has become the reference, the bible of professional networking.

I read the book about 15 years ago and I really loved it. From the beginning of my professional career, I have been very clear that networking well, interacting with other professionals is essential to enhance your personal brand and have a successful professional career. The main objective of good networking is to build long-term personal relationships in which all parties benefit.

  • One of the first lessons that the book gives us is passion. Ferrazzi emphasizes that people love passion and relate to passionate people. So, if you want to build good professional relationships, you need to be passionate about the work you do, otherwise, it will be much more difficult to connect authentically with other professionals.
  • Secondly, the author highlights the importance of knowledge of human psychology. He says that it is one of the most important disciplines in the world of management in particular and in life in general. All decisions and actions that people make are motivated by our psychology. And that is why it is essential to study and understand the way in which people think, feel and act. Ferrazzi says that “Life is related to work. Work is related to life. But both work and life are totally related to people.”
  • The third idea that the book highlights is that of adding value. Keith says that when we meet someone for the first time, we usually think about how they can help us achieve our goals. Ferrazzi says it’s much better to think the other way around, that is, how you can help the person you just met. He says the key to good networking is giving, giving, giving. Since he understands that most people have a certain sense of justice and reciprocity that will mean that, in the future, one day he will positively return everything you have helped others. I am fully convinced of this statement and I usually say, to my intimates, that “it is better that they owe you favors than money”.

You also have to keep in mind that you have TO GO OUT, APPEAR, MOVE. As I often say “networking is a contact sport” so it is necessary to go out and contact people. Therefore, you have to go to conferences, social events, professional events… You can also network online, but meeting people, talking to them face to face, and shaking hands is irreplaceable. So you already know. Identify which acts interest you and take action.

And above all, USE YOUR PERSONAL BRAND TO SPREAD WHO YOU ARE, WHAT YOU DO, AND EVEN MORE IMPORTANTLY, MAKE IT VERY CLEAR HOW YOU CAN HELP OTHERS. In this sense, make good use of your social networks, your website, email, your business cards… Networking is connecting, so you must polish your tools to connect well. Because as Keith Ferrazi very well says “success in any field, but especially in the business world, is based on working with people, not against them”.

So you already know. To be successful professionally, I recommend that you “Never eat alone”.

Xavi Roca

I am Talentist, I help organizations, managers and professionals to achieve high performance through enhancing their leadership and personal brand. I am passionate about leadership, high performance team management and Personal Branding, and I have dedicated my professional career to helping companies and professionals develop and enhance their talents and strengths to achieve their maximum development and performance.

Don't miss anything


No spam, only notifications about new posts.

We inform you that the personal data you provide by filling out this form will be treated in accordance with the current Data Protection Regulations (LOPD and RGPD) and managed by Xavi Roca Consulting SL as responsible for The purpose of collecting and processing this data is to send our publications, product and / or service promotions and exclusive resources for subscribers. The legitimation is done through your express consent. We inform you that your data will be located on the servers of (MAILERLITE), email marketing provider located in the US and hosted by the EU Privacy Shield. You can exercise your rights of access, rectification, limitation, portability or deletion at indicating in the subject UNSUBSCRIBE. For more information, see now Privacy Statement.

Buscar en este blog
Últimos Posts
¿Qué te interesa más?
On Key
Posts Relacionados


Do you know the importance that data will have in decision-making and your day to day life? In today’s post I summarize 8 ideas about data, compiled in a conference by Fernando de la Rosa, one of the best consultants and specialists I know in this discipline.

Ancelotti leadership

Ancelotti leadership

In today’s post we want to analyze with all of you the style of one of the undisputed sports leaders of the moment, Carlo Ancelotti. Here are what we think are the keys that have influenced his leadership style and his recent successes.

5 ways to adopt strengths in your leadership

5 ways to adopt strengths in your leadership

In today’s post, our guest blogger Dan Collinson explains to us how important it is not only to know our strengths, but also to incorporate them into our leadership style and use them correctly. Thank you Dan for your wise and practical advice.

10 Lessons from Michael Port (Part II)

10 Lessons from Michael Port (Part II)

Today’s post is the continuation of the previous one and in it we have just explained some of Michael Port’s tips to align your business and professional activity with the lifestyle you want.