Grant Cardone is one of the most renowned speakers, trainers, and investment experts in the world. He owns numerous companies (from investment firms to real estate to technology) and has a truly spectacular net worth. He also enjoys sharing his success and teaching the keys that have led him to such impressive success starting from scratch. Grant Cardone emphasizes that “If you want to be in the 1%, don’t do what the 99% do.”
Furthermore, Cardone affirms that salesmanship is one of the most important skills to improve in your life, regardless of whether you work in sales or not. Politicians, entrepreneurs, coaches… we all need to sell something, be it an idea, a vote, or a product. Cardone challenges us to view sales as a tool of influence and persuasion that paves the way to success. In his magnificent book, “Sell or be sold” he offers not only a guide to understanding sales, but also a complete manual to improve your relationships, your career, and your well-being.
To that end, Grant Cardone shares THE 10 COMMANDMENTS OF SALES, 10 powerful ideas to effectively sell your products, your ideas, and yourself—to everyone!
- RADIATE POSITIVITY: Positive energy attracts others. An optimistic and confident attitude is irresistible. As Cardone often says, “You won’t have a successful life surrounded by negative people.”
- DRESS FOR SUCCESS: Your presentation reflects your commitment to excellence. Dress like the professional you want to be. Cardone indicates that “Success is the difference between where you are now and where you could be.”
- IMAGINE SUCCESS: If you can’t visualize closing a sale, it probably won’t happen. Imagine success at every step. He affirms that “Success is your duty, your obligation, and your responsibility.” He also emphasizes that “Success is not something that happens to you. It’s something that happens because of you and because of the actions you take.”
- BELIEVE IN WHAT YOU’RE SELLING: Confidence in your product is crucial. If you believe in your value, others will too. Cardone says, “No one is truly served until the deal is closed.”
- UNDERSTAND YOUR UNIQUE VALUE: Know what differentiates you and how you can better connect with your client’s needs.
- ALWAYS AGREE: Listening to and understanding the client opens doors. Agreeing, even when you disagree, facilitates communication.
- ELEVATE YOUR DEMOS: Exceed expectations. Show that your offer is worth much more than what you’re asking for.
- VALUE TIME: Respect the client’s time. Be efficient in the sales process without sacrificing quality.
- OWN THE SALE: Leave no room for “no.” Guide the client toward the close with confidence.
- PERSISTENCE IS KEY: Don’t give up at the first hurdle. Every “no” is just a step toward a “yes.” Cardone emphasizes, “Your persistence in any endeavor is determined by the clarity of your purpose.”
I’ll end with a quote from Cardone that sums up his particular philosophy:
“Never lower your goals, increase your efforts.”
