One of the main requirements to be successful in the professional field is the ability to offer wow experiences! I mean offering great products and / or services to your customers. Or to offer a great experience to your bosses or your internal clients if you work for others. It is essential, whether you are working on your own or for other people, that you offer a great product or service. As famous publicist David Ogilvy said, “Great marketing only makes a bad product fail more quickly”
To be successful today, the first requirement is to have a great product or service. Offer something valuable. For this I recommend the following ideas:
- Bet on products and services that you would personally use. Products that you love, that you are passionate about … otherwise it will be difficult for you to get others to fall in love with them and transmit this passion to others.
- Create products or services that solve problems (or challenges) differently. Yes, we are in the professional world to solve problems. No one will hire or buy your products or services for what you have studied or for your professional experience. They will only hire you to solve a problem or help them achieve a challenge.
- Create products and services that exceed the expectations of your clients or your bosses. Always give something more than expected. The so-called “underpromise and overdeliver” to which I referred in the post a few weeks ago “The 3 best tips I’ve received in my life.”
In short, to be successful you must offer a valuable product or service, what Americans define as “Wow!” Now, how to get a product or service really Wow? According to author and leadership expert Michael Hyatt, to get a “Wow experience” you must consider some of these 10 elements:
- Surprise: a “Wow experience” always causes a surprise, significantly exceeding customer expectations.
- Anticipation: Anticipating a “Wow experience” is almost as cool as the experience itself. Think about how you can make your clients previously feel the desire to get their “Wow experience”.
- Resonance: great experiences impact emotions. Always keep in mind the emotional impact that your work generates.
- Transcendence: “Wow experiences” help you connect with something truly transcendent. They help you find the purpose or meaning of the work you are doing.
- Clarity: when the client experiences a truly “Wow” product or service, they enjoy a moment when they can see things more clearly.
- Presence: a “Wow experience” makes you live and enjoy the present. For a few moments, the client who lives this experience forgets the past and the future. The client enjoys the moment.
- Universality: great experiences are practically universal. Regardless of race, religion, culture … a “really Wow experience” is universal.
- Evangelism: “Wow experiences” must be shared. In this way, your customers can recommend your products and services. And they will do it voluntarily and will pass on their enthusiasm to other people. Also, your point of view will be much more credible if you are not the one who explains it. You will have fans instead of clients and this is one of the main steps to be successful.
- Longevity: great experiences remain with you for a long time. Surely you remember the “really Wow moments” even if it happened long time ago. Try to make the same thing happen to your customers when they test your products and / or services.
- Privilege: clients who get “Wow experiences” feel truly privileged. The same goes for professionals who offer these truly extraordinary experiences.
In a world with so much competition, offer Wow experiences! it is more important than ever. Because as the North American illustrator and designer Milton Glaser said, “There are only 3 answers in the delivery of a project, yes, no and Wow! – The latter must be your great goal”
