PERSONAL BRANDING
“Your brand is what other people say about you when you’re not in the room”. Jeff Bezos
When I graduated from ESADE on June 19th, 1998, at the time of the speeches, I heard a phrase that I loved and that has marked me ever since. “Try, young graduates, that, on your business card, the first line is always more important than the second”. It shocked me and its memory has accompanied me since that time. In this way, I discovered, just at the beginning of my professional career, the importance of personal branding
What will we do
- I will help you discover who you are, what drives you and how you can be an excellent professional
- I will help you differentiate from the rest of professionals not being a commodity anymore
- I will help you focus on how to meet the needs of your market niche
- I will I help you become the chosen option
Why will we do it
- To successfully manage your professional career
- To be proactive in today's work environments
- To be more successful professional and a happier person
How will we do it
In October 2015, I published my book “Desmárcate – How to develop your personal brand successfully”, Today it is in its fourth edition. In the book I explaing all I’ve learned learning after years of research, study and experience helping many professionals (from many different sectors and backgrounds) develop their personal brand.
My methodology is based on 3 clearly differentiated stages.
It is the most introspective stage. In it we help you discover your talents, your motivations, your values and your skills.
It is the phase in which we define aspects such as, your vision, your mission, your business model, your objectives, your competitive advantage and if you are going to differentiate yourself and / or specializeIt.
It is the phase in which we clearly define your message, and then help you share this message defining the best communication actions (both offline and online) in order to reach the expected objectives.
DESMÁRCATE
How to develop your personal brand successfully
The book is a complete guide to help you on the way to define your brand, validate it in the market and communicate it. You will be perceived as the most valuable person in your environment.
I would love to know your project and see how we can help you.
