Xavi Roca

“I’m talentist. I help organizations, managers and professionals reach peak performance by empowering their leadership and personal brand”

solutions

Leadership

"The ability to transform vision into reality"

TEAM MANAGEMENT

"None of us is as good as all of us"

Personal branding

"The footprint you leave in the others"

Services

Consulting

Mentoring

Headhunting

Training

Trajectory
years of experience
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conferences
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costumers
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projects
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Let us help you ...

  • Turn your passion into a sustainable business
  • Reinvent yourself professionally
  • Position yourself in labor market
  • Be an effective leader
  • Get the most out of your team
  • Find and hire the best professionals
  • Be more successful
CONTACT

Our customers say
Xavi is probably the best consultant I have dealt with in the field of leadership and personal branding, he has a great analytical capacity to identify the key variables to improve, he pedagogically transmits how and why to do it, and his contributions have a clear impact for becoming a better professional.
Xavi Sanchez
Xavi SanchezESADE Alumni CEO
Xavi is able to highlight the best of oneself on his business card: the person himself. Their support not only allows efficient management of the personal brand, but goes further, to effective management. His mentoring helps you find the best in yourself, and present it in an honest, direct and clear way, facilitating communication and connection with customers.
Montse Castillo
Montse CastilloRepaq Consulting CEO
I met Xavi as a professor at the UdL. Years later he was my mentor. Xavi did a great job in both roles, working with professionalism and dedication. As a mentor, he helped me discover my deep beliefs. We work on my self-knowledge and my strengths. He gave me clarity and advice on how to make the most of my strengths.
Jose Maria Agustí
Jose Maria AgustíOcean Almond Sales Manager
Professional, ethical, agile, efficient and of maximum confidence, giving adequate solutions in the search for talent. He has collaborated with Ocean Almond selecting profiles of qualified personnel for key positions with excellent and solid results. Recommended!!
Joseba Zamora
Joseba ZamoraOcean Almond General Manager
After an exemplary career as a senior manager, what would stand out most from Xavi is his orientation to think OUT-OF-THE-BOX, to innovate with practicality and his great capacity for analysis identifying the key variables to manage to anticipate an environment changing and improve professionally.
Xavi Sanchez
Xavi SanchezESADE Alumni CEO
Xavi's personal branding trainings are authentic learning and evolution sessions. It has helped me understand what personal branding is, why it is important, and how I can put my action plan into action to improve it, with easy-to-use tools and methodology. In addition, his leadership and marketing knowledge have inspired and helped me to improve my personal brand and integrate it into my daily life as a priority. Thanks Xavi for helping me create my brand!
David Garzon
David GarzonHead of Rare Diseases Iberia at Chiesi España
Xavi helped me a lot, I was quite lost and I needed a lot of effort to finish my graduation project in architecture. It showed me my strengths and I was able to achieve good results. Later, it was my guide for my future, today I love my job and my professional situation..
Javier Sesé
Javier SeséArchitect and Landscaper
At a time of professional crossroads, when I wasn't sure which direction to go, I hired Xavi for a two-day "sit-down" and we devised a new plan, a new brand, and a new business. Excellent.
Keith Kirwerin
Keith KirwerinReal Estate Agent at Engel & Völkers
Xavi gave a Personal Brand workshop within the framework of our global initiative to promote higher levels of diversity & inclusion. His approach to the subject is rigorous, deep, practical and tremendously illuminating. An effective management of the Personal Brand will become increasingly critical in the workplace. Xavi Roca is undoubtedly one of the great experts in this field.
Karina Sandee
Karina SandeeGroup HR Director Specialty en ITW
I highly recommend Xavi Roca Torruella He has helped me enormously develop my business and personal brand in an authentic and positive direction. His english is excellent if that is your preferred language.
Karen Muir
Karen MuirEducation Development Coach Rutland Coaching
My experience with several high-level mentors has been enriching, but Xavi Roca makes a difference. His mastery in personal development allows him to build a unique approach, focused on identifying and enhancing your strengths. What I value most about Xavi is that from the very first moment he transmits his passion for unlocking talent in others and his personal involvement with your success and growth. I highly recommend Xavi Roca as a mentor. He inspires you, motivates you and shows true commitment to guide you on the path to your best version.
Marco Milanovic
Marco MilanovicConsultor de #MarketingDigital
I met Xavi at a time when I needed a boost to reorient myself and gain strength. In one minute we connected, I analyzed my strengths and managed to get the best of me, to achieve in a very short time the project I was looking for. Thank you Xavi for your help, and without a doubt for being a great professional and consultant!
Anna Cortes
Anna Cortes Financial Director
libro_desmarcate

DESMÁRCATE

How to develop your personal brand successfully

The book is a complete guide to help you on the way to define your brand, validate it in the market and communicate it. You will be perceived as the most valuable person in your environment.

TO BUY

my blog

Leadership habits

Leadership habits

14/04/2026

In today’s post, we’ll discuss the importance of repetitive habits, leadership, the clarity they provide for your team, and how dangerous it is for your results if you don’t cultivate them.

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Take advantage of your professional "Autumn".

Take advantage of your professional “Autumn”

07/04/2026

If you’re one of those people who thinks you’ve reached your “professional autumn” and that it’s too late to excel, be sure to read this post. In it, we explain that now is the time to reap the rewards of your past efforts and capitalize on your knowledge and experience.

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The arrival fallacy

The arrival fallacy

31/03/2026

In today’s post, we’ll explore the belief that reaching a certain goal will bring us lasting happiness—and how unrealistic that belief really is. We’ll explain more.

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Warren Buffett's 7 golden rules of leadership

Warren Buffett’s 7 golden rules of leadership

24/03/2026

In today’s post, I’ll share some tips for successfully leading an organization—which, interestingly, aren’t the latest management trends, but the fundamentals of management, first formulated many years ago by one of the field’s leading figures. Don’t miss it.

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