“Mis artículos, experiencias y vivencias para ayudarte a mejorar tu rendimiento”
As you already know I am passionate about leadership and by professional deformation I am always investigating what are the characteristics or qualities that define great leaders. In this post I would like to talk about the ones identified by the well-known publicist David Ogilvy.
Is your product or service excellent? Because if it is, you will save a lot of money on advertising. In today’s post I give you some thoughts on this.
In this post I explain why it is so important that the character does not eat the person, and that your personal brand does not make you lose your essence.
Do you already know what goals you will set for this coming year? Whether personal or professional, individual or collective, the most important thing is that they depend on you. In this post I explain why.
In today’s post, and to start this year effectively, I’ll tell you why it’s just as important to set new goals, as it is to forget the ones you’re not going to focus on.
In today’s post I talk to you about how to create memorable messages, because for both your personal and corporate brand, it is a necessity to transmit messages that are remembered, to “leave a mark.” Don’t miss it.
In today’s post we are talking about “sayings”, those traditional and commonly used sayings that are part of the culture and wisdom of a place, and that today we will use to understand some of the principles of personal branding.
In today’s post we will identify the three distinct dimensions that summarize an individual’s talent and potential, as it is paramount to understand the multifaceted nature of human capabilities. Don’t miss it.
In this post I tell you that leadership and trust inevitably go hand in hand, and I talk about 10 actions to get to lead your team achieving high levels of confidence.
In this post I talk about the concepts of permacrisis and polycrisis, and the leadership needed to face these unprecedented challenges.
