add value
7 keys to success in social media
In an online world like the one we live in, understanding how to maximize the benefits of social networks is essential. In this post I present 7 keys to achieve it.
23/01/2024
Marketing
“Mis artículos, experiencias y vivencias para ayudarte a mejorar tu rendimiento”
Comunication
3 reflections on the visibility of your brand
Do you pretend to revolutionize your personal brand? In this post I recommend just the opposite, some ideas to evolve without revolutionizing.
13/12/2022
Leadership
Context matters
Think well about how your performance is, where you “act”, what is your personal image, what your website says about you, or your profile on social networks, or your business cards. Context matters because the one you choose can enhance (or ruin) your personal brand.
12/01/2021
Future
The importance of the personal web
In an environment more online than ever, having your own personal website can help you a lot, your digital showcase and your own place where you can capture what you are a specialist in.
09/06/2020
Marketing
Standing out is extraordinary
This Saturday I had the opportunity to participate as a speaker in the 5th Personal Branding Lab Day Congress. First of all, let me congratulate
17/12/2019
Marketing
Marketing de intangibles, ¿dónde radica la diferencia?
A los marketeros de nuestra generación nos enseñaron que los servicios y los intangibles en general no se pueden vender igual que los tangibles o
23/08/2018
Marketing
Tu marca está en los demás
De las muchas acepciones que tiene la palabra marca (señal, identificativo, imagen, logotipo, distintivo…), la que más me gusta es la que se refiere a
27/07/2018
Marketing
Marca y reputación
Te has preguntado alguna vez como consumidor ¿qué hace que te guste, seas seguidor o, incluso fan, de una u otra marca?, y ¿qué importancia
13/06/2018
Marketing
La importancia de escuchar a tus clientes
Demasiadas veces y como cliente me pregunto, ¿las marcas, productos y servicios de los que soy consumidor me escuchan?, y digo demasiadas, porque en muchos
02/05/2018
Leadership
Confianza
La confianza es uno de los aspectos más importantes en la vida. Resulta esencial en disciplinas tan complejas como el deporte, el management, las relaciones
27/07/2014
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